How to make money from a live broadcast: Revealing the income structure of popular live broadcast platforms
In recent years, the live broadcast industry has continued to boom, and more and more people have grown their wealth through live broadcast platforms. So, how much money can the anchors of Yibo (taking mainstream platforms such as Douyin, Kuaishou, and Bilibili as examples) earn? How is the income proportion distributed? This article will combine the hot topics and hot content on the Internet in the past 10 days to provide you with a detailed analysis of the proportional structure of making money through live streaming.
1. Three major sources of live streaming income
The income of live broadcast anchors is mainly divided into three parts:Reward sharing, advertising cooperation, e-commerce delivery. The revenue proportions of different platforms are slightly different, but the overall structure is similar. The following is a comparison of the revenue proportions of mainstream live broadcast platforms:
| source of income | Douyin | Kuaishou | Station B |
|---|---|---|---|
| Reward share | 50%-70% | 50%-60% | 40%-50% |
| Advertising cooperation | 20%-30% | 25%-35% | 30%-40% |
| E-commerce delivery | 10%-20% | 15%-25% | 10%-20% |
2. Reward sharing: How do anchors and platforms divide the accounts?
Rewards are the most direct source of income in live streaming. Viewers reward the anchors by purchasing virtual gifts, and the platform will take a certain percentage of the revenue. The following is the reward sharing ratio for each platform:
| Platform | Anchor share ratio | Platform share ratio |
|---|---|---|
| Douyin | 50%-70% | 30%-50% |
| Kuaishou | 50%-60% | 40%-50% |
| Station B | 40%-50% | 50%-60% |
3. Advertising cooperation: How do brands and anchors share the revenue?
Advertising cooperation is another major source of income for anchors, especially top anchors. Brand owners will pay advertising fees based on the number of fans and influence of the anchor. Generally, the revenue distribution of advertising cooperation is as follows:
| Cooperation type | Anchor share ratio | Platform/agent sharing ratio |
|---|---|---|
| brand advertising | 60%-80% | 20%-40% |
| product placement | 50%-70% | 30%-50% |
4. E-commerce delivery: How to calculate the commission ratio?
E-commerce delivery has been the most popular method of monetizing live broadcasts in recent years. Anchors earn sales commissions by promoting products, and the commission ratios for different products vary greatly. The following are commission rates for common categories:
| Product Category | Commission ratio |
|---|---|
| Beauty and skin care | 20%-50% |
| Clothing, shoes and bags | 10%-30% |
| food and beverage | 5%-20% |
5. How to increase live broadcast revenue?
1.Improve content quality: High-quality content is the key to attracting fans and rewards. 2.Increase the frequency of interactions: Interacting with the audience can increase the willingness to reward. 3.Choose the right monetization method: Choose rewards, advertising or bringing goods based on your own advantages. 4.Utilize platform traffic support: Participate in platform activities and gain more exposure.
Through the above analysis, we can see that the proportion of money made from live broadcasts varies depending on the platform and monetization method. Anchors need to choose the most suitable profit model based on their own circumstances in order to maximize their income.
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