How about buying furniture on Taobao? Hot topics and data analysis on the entire network in the past 10 days
In recent years, with the rapid development of e-commerce platforms, more and more consumers choose to buy furniture on Taobao. But is Taobao reliable for buying furniture? This article combines hot topics and user feedback from the entire Internet in the past 10 days to provide you with an in-depth analysis from the dimensions of price, quality, service, etc.
1. Top 5 hot topics in the furniture category on the Internet in the past 10 days
| Ranking | Topic keywords | Discussion popularity | main focus |
|---|---|---|---|
| 1 | Taobao furniture quality | ★★★★★ | Environmental protection and workmanship details of the board |
| 2 | Internet celebrity furniture hits the mark | ★★★★☆ | Difference between pictures and actual objects |
| 3 | Installation service experience | ★★★☆☆ | Third-party service professionalism |
| 4 | 618 Furniture Deals | ★★★☆☆ | Promotional price comparison |
| 5 | Recommended furniture for small apartments | ★★☆☆☆ | Multifunctional design |
2. Analysis of the advantages and disadvantages of purchasing furniture on Taobao
Advantages:
1.Price transparency and fierce competition:There is a lot of room for price comparison for similar products, and some products during June 18 are 30%-50% lower than those in physical stores.
2.New styles and many choices:Covering 200+ styles such as Nordic, Japanese, and industrial styles, new products are updated quickly
3.Convenient shopping experience:Supports 7-day no-reason returns (large items need to confirm whether they are applicable)
Disadvantages:
1.There may be color differences between the actual object and the picture:About 23% of negative reviews involve color/material inconsistencies
2.Transportation risks are higher:The transportation damage rate of large furniture is about 5%-8%
3.Installation service is spotty:Non-brand stores mostly use third-party installation teams
3. Quality comparison of key categories
| furniture type | Positive rating | Main questions | Recommended purchasing channels |
|---|---|---|---|
| Sofa | 89% | Collapse of filling | Brand flagship store |
| bed frame | 92% | Insufficient board thickness | Source factory store |
| Wardrobe | 85% | Hardware quality | Certified Enterprise Store |
| tables and chairs | 94% | stability issues | designer brand store |
4. Real consumer evaluation data
| Evaluation dimension | Proportion of positive reviews | Proportion of neutral ratings | Proportion of negative reviews |
|---|---|---|---|
| Product description matches | 78% | 15% | 7% |
| Logistics services | 65% | 22% | 13% |
| After-sales service | 71% | 18% | 11% |
5. Professional purchasing advice
1.Give priority to "Jiyoujia" certified stores:The platform has stricter review of materials and services
2.Focus on review content:Evaluations after 3 months of use are more valuable for reference
3.Freight insurance for bulk commodity purchases:It is recommended to purchase additional return shipping insurance (average premium is 8-15 yuan)
4.Material certification is required:Regular stores can provide FSC certification, formaldehyde test reports, etc.
According to the latest data, Taobao’s furniture category turnover will increase by 27% year-on-year in 2023, of which emerging categories such as smart furniture and folding furniture will grow by 45%. It is recommended that consumers reasonably combine online shopping and offline experience based on actual needs to obtain the best shopping experience.
(Note: The statistical period of the data in this article is from June 1 to June 10, 2023, and is collected from public discussions on Taobao, Weibo, Xiaohongshu and other platforms)
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