Why is there no card package in WeChat?
In recent years, with the popularity of mobile payments, many users have discovered that WeChat, as a national-level application, does not have a "card package" function similar to Alipay. This phenomenon has triggered widespread discussion, especially after comparing Alipay's card package function, users were confused by the lack of WeChat. This article will combine the hot topics and hot content on the entire network in the past 10 days, analyze the reasons why WeChat does not have card packages, and display relevant discussions through structured data.
1. Hot topics and content on the entire network in the past 10 days
The following are recent hot topics of discussion on the entire network about the functions of WeChat and Alipay card packages:
| topic | Discussion popularity (index) | Main point |
|---|---|---|
| Why doesn’t WeChat have a card package function? | 8500 | Users expressed doubts about the missing card package function on WeChat and believed that its payment experience was incomplete. |
| Alipay card package usage experience | 9200 | Users generally think that Alipay Card Pack has convenient functions, especially coupon and membership card management. |
| Comparison of WeChat Pay and Alipay functions | 7800 | Analyzing the differences between the two, it is believed that WeChat focuses more on social payments, while Alipay focuses more on financial services. |
| Substitutability of WeChat’s “card and coupon” function | 6500 | Some users believe that WeChat’s “card coupon” function can partially replace card packages, but the experience is poor. |
2. Possible reasons why WeChat does not have a card package
1.Product positioning differences: The core positioning of WeChat is a social tool, and the payment function is its derivative service; while Alipay has been a financial tool since its birth, and card packaging is one of its core functions.
2.Functional alternatives: WeChat provides the "Card and Coupon" function (located in "Me-Card Package"), but the entrance is deep and the function is single. It is mainly used for merchant coupon management rather than a comprehensive card package service.
3.Different usage scenarios: Alipay card packages are often used in high-frequency online and offline payment scenarios (such as membership cards, transportation cards); WeChat Pay is more used for social transfers and small payments, and the demand for card packages is low.
4.strategic focus: WeChat has paid more attention to the expansion of mini program ecology and social functions in recent years, and the improvement of payment functions has a lower priority.
3. Users’ expectations for WeChat card package functions
Based on recent user feedback, the following are the main expectations of WeChat users for the card package function:
| Functional requirements | Proportion | Detailed description |
|---|---|---|
| Membership card management | 45% | I hope to centrally manage various merchant membership cards and support QR code scanning and points functions. |
| Coupon integration | 35% | It is necessary to check all coupons in WeChat in a unified manner to avoid expired waste. |
| Electronic document storage | 15% | Looking forward to supporting the storage of electronic ID cards, social security cards and other documents |
| Transportation card integration | 5% | Hope to integrate transportation payment functions such as bus cards and subway cards |
4. Possible solutions for WeChat
1.Optimize existing card and coupon functions: Promote the "Cards and Vouchers" entrance to the homepage, and add support for membership cards and electronic documents.
2.Deep integration with mini programs: Implement the card package function through a small program to avoid developing heavy functions separately.
3.Phased rollout: First improve high-frequency needs (such as coupon management), and then gradually expand other functions.
5. Summary
WeChat’s lack of a card package function is the result of its product positioning and strategic choices. However, as users’ needs for mobile payments diversify, this lack has gradually become an experience shortcoming. Judging from recent discussions, users’ demand for WeChat card package functions is mainly focused on membership card and coupon management. In the future, WeChat may gradually make up for this difference by optimizing existing functions or integrating with mini programs.
It is worth noting that the functional differences between WeChat and Alipay also reflect the different directions of the two major ecosystems: WeChat uses social networking as the core to extend services, and Alipay uses finance as the basis to expand scenarios. When choosing, users can weigh the pros and cons of the two according to their own needs.
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